Dealerpalooza Identity

Dealerpalooza is a annual party that Dealer.com hosts on the waterfront park in Burlington, VT. They get multiple musicians to perform every year such as Run DMC, Naughty by Nature, Salt N Pepa, Arrested Development, Black Crows, Tank and the Bangas, and more. This is the brand identity I designed for the 2017 Dealer.com Dealerpalooza party. The theme of party was future Funk N Soul. Here is the identity, temporary tattoos, and some signage used at the party.